Enterprise Development Case Study: GAMLS

Project: Individual Self Managed Websites for all 23,000 Real estate agents.
Client: Georgia MLS – Atlanta, GA  – Atlanta, GA


Georgia Multiple Listing Service (GAMLS) wanted to add a unique benefit for their 23,000+ real estate agents. They wanted to provide a free website for every agent.

We met the challenge by integrating their member database with a custom website CMS (similar to WordPress) and automated site building software system.

An agent search engine was created, listing all the members and linking to their new unique website. The search engine allowed agents and offices to be searched by agent name, office, and location.

Unique Custom Websites

Each member has a unique website that is automatically populated with their individual contact information.  The integrated property search integrates the full MLS database right into each agents website. Searches feature the agent’s listed properties along with 40,000  additional property listings.

Content Management

Agents can manage their site using our custom CMS system. They can opt to use a unique domain name for their website, or use their GAMLS username.gamlsagents.com.

We created a custom API to integrate with the GAMLS agent membership database. Agents log in with their standard GAMLS username and password, then they can manage the content of their site.

Site Features

Agents can control many features of their website, including:

  • Adding links
  • Choosing graphic theme templates
  • Changing color themes for their menu
  • Changing background colors and styles
  • Editing their home page and bio page with a GUI editor
  • Upload and manage images.
  • Create and edit additional pages
  • Upload an image library to use in their pages
  • Update their meta-tags for onsite SEO.
  • Communicate with tech support with integrated on-line support

Custom CMS
Custom CMS system


System Features

Because the technology actually creates a unique URL and website for each agent, the sites are listed in the popular search engines. This drives new traffic and leads to the GAMLS members, allowing visitors to send feedback and search properties tied directly with the specific agent. The site received over 2 million visitors in the first 6 months.


  • Server Platform: Redhat Linux
  • Web Server: Apache
  • Framework: ColdFusion / PHP
  • Database: MySQL