SEO Search Engine Optimization and Marketing

The internet is a great way to generate leads for your business and connect with new customers.  Search Engine Optimization is a science all it’s own, and it’s an essential part of your overall Search Engine Marketing strategy.

There are short-term lead generation solutions like PPC ads and Facebook Ads that can bring in immediate leads. There are also long-term strategies to make sure you rank well in search engines like Google.

An effective marketing strategy will know how to balance these two types of internet marketing. A good mailing list can be one of the most effective avenues for marketing.  We can help you turn your website into a lead generating machine.

Here are some of the services we offer:

SEM Search Engine Marketing Services

Search engine marketing covers a wide variety of services and strategies.  There are short-term methods such as PPC and paid posts on Social Media. These are great for instant results, but once you stop spending money, you also stop getting results.

SEO is a long-term strategy for building up your rankings and natural search engine traffic.  Traffic from SEO takes time to build and requires a long-term plan. For new businesses, a combination of the instant marketing and long-term SEO ultimately provides the greatest ROI.

Pay Per Click Ad Management (PPC)

PPC Advertising is a great way to bring in leads quickly. However, it can get very expensive and you need to make sure you are constantly monitoring your spend and your conversions.

Just dropping money into Google Adwords account and hoping for the best will end up wasting your money. To be effective you need to create a targeted campaign and actively manage your bids and target keywords. It’s a great short-term solution for generating leads while you wait for your long-term SEO efforts to germinate.

We can help you put together an effective budget and keep track of your spending and ROI.  Pay Per Click is the easiest way to start bringing in leads immediately, but it is also the most expensive.

Contact us today for a free cost analysis.

Social Media Advertising

Social media is a great way to reach your target market. We can help you manage your ads and target audience. We can also help you track ROI and conversion cost to make sure you are spending your money wisely.  Just getting people to like your Facebook page does not create leads. We can help you create effective advertising that converts to real customers.

SEO Search Engine Optimization Services

Search Engine Optimization is a long-term strategy to bring a regular source of traffic to your website. It can be a tricky path to navigate. There are a lot of services out there, and many of them may actually hurt you more than they help you. If it sounds too good to be true, it probably is.

Remember, you are competing with the rest of the world. It takes time and effort to build up your rankings in the search engines. Make sure you balance your marketing with short term and long term strategies.

We only offer white hat SEO services. Be careful , using black hat or gray hat tactics can create an initial spike, but then turn around and get your site a penalty. This can literally put you out of business if you rely on the web as your main source of leads.

Blog Posting

Google loves fresh content. The best way to build up traffic is to create informative and interesting blog posts on a regular basis. Each post will help build new traffic and clicks to your website. This is a key element in a long-term SEO strategy.

Blog Strategy

Link building

Building links to your key content areas are the best way to lead new visitors to your website. Many link building services provide inexpensive link building services that result in a profile of junk links. There is no shortcut to building up a good link profile for your website. It takes consistently good content, outreach, and continual management.

Press Releases

Press releases are a great way to let people know about your business. It might even get you some press coverage. Electronic press release distribution can also give your website some good backlinks.

Social Media Profiles

All your social media profiles need to be clear and consistent. They also all need to link back to the appropriate parts of your website. They help establish your identity for the search engines.

Local Business Profile

Google My Business is a critical component of a successful web presence.  Make sure your listing is confirmed and completely filled out. It also needs to match your other business directory profiles such as Manta, Bing and Merchant Circle.

Guest Blogging

Guest blogging is a pro-level method for building up long-term targeted search engine traffic.  It helps establish you as an expert in your field and expose you up to a whole new audience. Finding the right sites that will allow you to post a guest blog, and offering the right contact takes time and effective communication. It’s time intensive but the payoff can be enormous.

On-Page SEO

There are numerous factors on each page of your website that help search engines determine where your website will appear in search engine results (SERPS). We will analyze and optimize every page of your site for maximum benefit. We also ensure you are following all SEO best practices and not committing any of the common on-site SEO errors.

A few of the areas we cover for on-site SEO are:

  • Meta Tag Analysis
  • Content Keyword Density
  • HTML structure
  • Image tag optimization
  • Internal linking strategy
  • External linking signals
  • Optimized content length and readability
  • Broken link checking
  • Sitemaps for indexing
  • Responsive Design
  • AMP (Accelerated Mobile Pages)
  • CSS and JavaScript Optimization
  • Loading Speed
  • TLS/SSL HTTPs Encryption

Competitive Analysis

Is your competition ranking higher than you? The only way to know why is to run an in-depth analysis. How do they structure their content? Who links to them, and how do they structure their links? What is their content publishing schedule?  There are hundreds of factors that determine search engine ranking. We can help level the playing field and build you a roadmap to success.

Analytics Management and Reporting

Your rankings and traffic change on a regular basis. To succeed you need to keep an eye on your logs and traffic statistics. We can help you understand your traffic with detailed and regular reports.

Landing Page Optimization

Lead Cultivation

Email Marketing

List Management

Drip Marketing

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